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What Is Your Social Strategy?
Attracting fans without engagement will not drive results and the value of Social Listening is often not understood. The following are considerations for a typical social program for a national brand; 1. Listening Program – Is there a crisis concerning your brand? Who are your influencers and what is the Buzz relating to your competition [...]
Questionable Content
Creativity, as expressed through science, engineering and progressive design, has unleashed an unprecedented torrent of technological innovation upon us. We now have so many ways to do so many things. All the world is indeed a stage, but these are no mere players. These men and women – young, old and everything in between, from [...]
Old Spice Guy Inspires the Canadian Woman
Or at least The Awesome Canadian Woman – a recently launched social media campaign by Upper Canada Soap. The star of the campaign is a two-minute quirky video (conceptualised and developed in-house) that is definitely going to get the social media buzz the company is after. I think it is a brilliant idea but they [...]
Quadrant at the Marketing and the Law Conference
Quadrant was fortunate to be involved in Marketing Magazine’s Marketing and the Law conference on December 6th. The main focus of the conference was how the new Canadian Anti-Spam Legislation (CASL), known as Bill C-28, taking effect in July, would impact advertising and marketing efforts via the message and the medium. Our SVP, Tina Sinfarosa, [...]