Blog
Old Spice Guy Inspires the Canadian Woman
Or at least The Awesome Canadian Woman – a recently launched social media campaign by Upper Canada Soap. The star of the campaign is a two-minute quirky video (conceptualised and developed in-house) that is definitely going to get the social media buzz the company is after. I think it is a brilliant idea but they [...]
Quadrant at the Marketing and the Law Conference
Quadrant was fortunate to be involved in Marketing Magazine’s Marketing and the Law conference on December 6th. The main focus of the conference was how the new Canadian Anti-Spam Legislation (CASL), known as Bill C-28, taking effect in July, would impact advertising and marketing efforts via the message and the medium. Our SVP, Tina Sinfarosa, [...]
Quadrant Marketing Growth Continues With McCain Foods Limited
Toronto, ON – Building further on the phenomenal growth of the privately-held Canadian agency over the last two years, Quadrant Marketing is proud to have been appointed Canadian Foodservice Agency of Record (AOR) for the frozen food giant and category-leader, McCain Foods Limited. As part of a dedicated new focus on expanding the agency’s client [...]
Effective Graphic Design Techniques – Part 2 of 6
WHO’S ON FIRST? Almost any designed communication can be broken down into three categories: The big news, the details, and the who/what/where. For example, the big news might be, “Party this weekend.” It’s usually most effective if the big news is simple, and has the prominent position on your page. Professionals usually think of that [...]
Digital Anxiety
In the spirit of our new website launch, my first topic is (drum roll)…. DIGITAL. Does the word “digital” evoke a sense of anxiety? Or does it create excitement and anticipation? Well hopefully it’s the latter… certainly everyone in the Quadrant family is excited and proud to tell the world about our updated website and [...]
Effective Graphic Design Techniques – Part 1 of 6
I’m a member of the Quadrant Creative team, and have been a visual professional for about 23 years. I’ll be contributing to the Quadrant blog, and posting about the industry, creative “trends”, things I like, things that are cool (or uncool) and maybe about art and music since I dabble in both. Welcome to the [...]