News
P&G ‘CLEANS UP’ WITH THE 2010 BEST NEW PRODUCT AWARDS!
March 14th, 2011
A big shout out to our friends at P&G for literally cleaning up at the Canadian Living 2010 Best New Product Awards – featured in the upcoming April issue of Canadian Living Magazine.
This year, more than 25,000 Canadian consumers voted upon 144 products in 47 product categories. P&G won several awards (listed below) for their constant innovation via products at shelf.
“P&G remains committed to delighting our consumers with innovation,” says Gord Meyer, Household Needs Business Unit Director, P&G Canada. “The Best New Product Awards is terrific because of the external credibility the awards provide.”
Way to go P&G! High-five from your friends at Quadrant!
Here is a list of what Canadian consumers voted and awarded Best New Products:
Best in Health & Beauty Category
Men’s Personal Care – Gillette Dry Skin Hydrator + Body Wash 2in1
Body Lotion – Olay Quench Advanced Relief Hand and Body Lotion
Anti-Aging Skin Care – Olay Definity Colour Recapture Moisturizer
Cosmetics – CoverGirl Exact Eyelights Eye-Brightening Mascara
Diapers – Pampers Swaddlers Sensitive Diapers
Shampoo/Conditioner – Pantene Pro-V Nature Fusion
Hair Styling – Gillette Power Gel
Best in Household Products Category
Air Freshener – Febreze Air Effects
Multi-purpose Cleaning – Mr. Clean Multi-Purpose Cleaner with Febreze Fresh Scent
Fabric Softener – Bounce Dryer Bar
QUADRANT OFFICIALLY LAUNCHES NEW BRANDING WITH EXCITEMENT!
February 28th, 2011
Quadrant officially launched its new sleek brand at a private function at the agency. President Molly Spinak congratulated everyone for their long hard work leading up to the launch and shared the agency’s new vision with the team. The agency loved what Molly had to say and got a full creative path from ideation to execution via agency Creative Director Don Gilroy. It’s an exciting time at Quadrant for everyone – both agency team and client teams. The function ended with a celebratory cheers and Molly cut into a beautifully branded delicious cake. The future is already tasting delicious!
QUADRANT WINS AGENCY OF THE YEAR – AWARDED BY P&G CANADA
October 14th, 2010
Quadrant was awarded the prestigious award “Agency of the Year” by P&G at their Canadian Marketing Awards Gala at the Capitol Theatre in Toronto. It was a fantastic evening for all! Special congratulations to the other winners at this event – there was a lot of hard work from all brands over the past year at P&G. Here are a list of winners from this years event. Well done everyone!
Best Canadian Brand Building: Pampers
Best Marketing of a Product Initiative: Pampers Dry Max
Best FMOT: Costco Team HABA Adjacency
Best Digital Marketing: Gillette ProGlide Prelaunch
Best Commercial Innovation: Swiffer Dusters Trial Program
Best Holistic Communication: Corporate Scale Smart Beauty Buys
Best Communication Innovation: CoverGirl Lashblast Length Transit Campaign
LEPAGE OFFERS DIY SOLUTIONS THAT REALLY STICK!
June 1st, 2010
Since 1876 the LePage brand of adhesives and sealants has been a leader in helping Canadians get the job done right the first time – now with a new user-targeted interactive web presence, whether you’re an architect, professional or a DIY homeowner, you can now find the right product for the right job. No more guessing games! Check it out at www.LePageProducts.com and make sure you bookmark it. We created this website for LePage to help users quickly find solutions using the interactive 3D platform. Spring is around the corner and you know the ‘honey-do’ list is going to be posted on the fridge soon! The site is content rich – so grab a coffee, you’ll learn tons about how to do the job right the first time.