…finding a way to support Henkel’s corporate sponsorship of the 2008 IIHF World Championship was exciting and fun. Dealing with regulatory bodies all over the world wasn’t easy, but just makes the solution more satisfying.

From print ads, in-arena signage, sampling, experiential marketing at the fan village. We did it all. And we recommended adding a PR spin and gave money to a wonderful kids’ sports charity with record-breaking results.