… the “Like a Star” theme was created to link chocolate indulgence with the celebrity experience – SHOP, LOOK, STRUT and now PARTY Like a Star.

We developed and executed everything from the pre-pack, on-pack flash, promotion, POS materials, social media and contest.

Quadrant raised the bar by adding a social media element. This innovative on-pack promotion invites the target group to participate in an online contest at a virtual nightclub on the Bueno Facebook™ Page via a unique PIN. Incentives for increased participation (uploading photos, voting and more) were a hit. The VIP Booth and Dance Floor were full to capacity.