… Knowing what and when to feed your baby can be an overwhelming experience for new parents. As the Canadian Experts in Infant Nutrition since 1934, Heinz has developed a program to help. When users join the Heinz Baby Club online, they are sent a Nutrition Kit filled with information and tools to help them navigate through Baby’s First Solids, through to Little Kids foods and snacks. Also, Heinz encourages parents to sign up for the e-newsletter program, facilitating continued communicating of information and tips at each crucial stage of their baby’s feeding development.

Quadrant manages everything to do with the Heinz Baby Club, and has since 2005 – from creative development and print, to data and mailing, inventory levels, consumer feedback and more.