…how do you take a Quebec brand and make it relevant to English-speaking Canadians? Quadrant developed the creative look for the brand which leveraged the tagline “The Travelling Gentleman” by creating continuous-line drawings of French-inspired imagery. Everything was then wrapped up with the headline ‘Savour The Journey’.

From developing their advertising campaign to partnering with a premium French cheese for in-store sampling, it was a complete success. Mais Oui!