Shopper Marketing
WE KNOW CANADIAN SHOPPERS
We deliver fact-based insights and a competitive edge at Retail through our groundbreaking national study on The Canadian Shopper. At Quadrant we look at every project with a Shopper Marketing eye. We unlock opportunities for your business to develop impactful ideas that influence Shopper behaviour through the Path-to-Purchase. At Quadrant we provide a holistic view of the Shopper that includes Brand, Retail, Industry Trends and our own proprietary insights.
THE ROAD TO RESULTS™
We connect the dots between Brand-Retailer-Shopper to help you integrate Shopper Marketing into your current business practices through a proprietary process called
The Road to Results™. Our approach looks at the entire Path-to-Purchase and invites
all stakeholders to engage in the development of a collaborative Shopper Marketing strategy. Using our understanding of these complex relationships and dynamics we determine objectives that deliver mutual business success.
CANADIAN INSIGHTS ARE KEY
Quadrant provides an exclusive lens with which to view the distinctiveness of the Canadian Shopper and Retail landscape. Our understanding of the process that’s involved in the Consumer becoming the Shopper, and ultimately the Buyer, is hinged on information gathering and delivering unique insights around the point of purchase. We teamed up with TNS Research, a global leader in Shopper Marketing research, to field a first-of-its-kind study into how Canadians shop. We asked almost 2,000 Canadians to share their Path-to-Purchase with us in order to understand how to influence their buying behaviour. We identified specific strategies that Canadian Shoppers respond to overall, by channel and category. We also leverage our Retail Dossiers, an internal database of intelligence that provides us with an understanding of your key customers’ corporate priorities and programs as well as the current retail marketing landscape.
We develop powerful insights using both existing intelligence and customized research to create innovative programs that deliver a strong ROI for your business.
WE DELIVER SOLUTIONS
Quadrant navigates your brand through the course a Consumer takes to become a Shopper and ultimately a Buyer. We know Shopper Marketing encompasses many different types of activations. Our job is to work with you to identify, develop and deliver the right integrated solutions that address how your consumers shop your brand and category in specific retailers and provide a fully-integrated marketing plan that unleashes the power of Shopper Marketing to help you win in store.
Ask us how we can put the power of this innovative, proprietary research to work for your brand. You’ll like what we have to say.
Drop us a line to learn more:
Andrea Shortt
416-497-1711 x364
Andrea.Shortt@QuadrantMarketing.com